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Trademark Related News

Payless ShoeSource Launches New Logo to Support Company Direction to Democratize Footwear, Accessory Fashion for the Family


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Payless ShoeSource Launches New Logo to Support Company Direction to Democratize Footwear, Accessory Fashion for the Family

Payless ShoeSource, the nation's leading specialty footwear retailer, announced today that it is launching a new logo specifically designed to support the company's strategic direction to democratize footwear and accessory fashion and inspire fun fashion possibilities for the family.

The new logo, the first redesign of the Payless logo in about 20 years, incorporates key design elements that leverage Payless' rich heritage and communicates a "new and improved" Payless -- a brand that is contemporary, fun, friendly and, above all, stylish.

"Consumer research over the past years has told us that our current logo pigeon holes us and dates us," said Matt Rubel, Chief Executive Officer and President, Payless ShoeSource. "This new logo is designed to amplify the new Payless brand position -- to inspire fun fashion possi
 

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Trademark News
 USPTO Expands Telework Program for Patent Employees

USPTO and National Inventors Hall of Fame Foundation Honor Student Winners of ©®EA™ Contest

Nearly 82 percent of all trademark applications filed so far this year were transmitted electronically. That represents an increase of nearly 20 percent over last year.

 

"" style="TEXT-DECORATION: none" href="TEAS Plus offers applicants an opportunity to save money by filing and managing their applications electronically. We hope the TEAS Plus option will make our already popular system even more useful to the public.""

Nearly 82 percent of all trademark applications filed so far this year were transmitted electronically. That represents an increase of nearly 20 percent over last year.

 

"">Uspto Reduces Fees For Trademark Electronic Application Filing

USPTO Completes Move to New Headquarters

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Vietnam Trademark Information

Florida Trademark Registration Guidelines

Patenting By Geographic Region (ALASKA), Breakout By Organization

Company Trademark Disputes

Trademark Registration Information

California Business Portal - Trademarks and Service Marks

 

Daily Terms
Trade Secret

Definition:
Business information that is the subject of reasonable efforts to preserve confidentiality and has value because it is not generally known in the trade.

Ordinary Skill in the Art

Definition:
That level of technical knowledge, experience, and expertise possessed by the run-of-the-mill or ordinary engineer, scientist, or designer in the technology that is relevant to the invention.

Assignment

Definition:
A transfer of ownership of a trademark application or trademark registration from one entity to another.
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